A web site wanting to support the vinoXML standard would have to update their web page generation program to generate the vinoXML files and the appropriate links per wine.

Alternatively if they have a small number of wines to present on the web site (e.g. a wine grower) they could use a cellar book program to generate the vinoXML files and manually link them to the appropriate page on their web site.

The following shows a very simplistic sample on how one could use the vinoXML standard.

The information on the wine was obtained from the Goldwater Estate web site and can be seen in the following PDF file.

The web site would show to the user a listing of wines (probably based on some search criteria) showing information similar to what is shown below.  To support the vinoXML standard they would appropriately place a link using one of the vinoXML logos which allows the user to download the vinoXML file and alternatively they could also have a link to a PDF version of the information as is shown below.

Goldwater Eslin, Merlot Vintage 2000 here one would maybe show a summary of the information contained in the vinoXML file.

Followed by other wines

P.S.
The data obtained from Goldwater Estate was manually entered (i.e. copy/paste or retyped) into one of the cellar book applications supporting vinoXML and then the application was used to generate the “.vinoxml” and “.pdf” files shown above to the right of the wine name.